Diigo is a research tool that rocks  Annotated

 As this is an assignment from my Intro Marcom course, I will keep on going post a paragraph or two here in response to Nice Gloria.
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I’m definitely new to this area. And since this is a huge topic to talk about, I decided to narrow it down and did a little bit research online about recent Ford Ad campaign–Swap Your Ride. According to NY Times, the commercials featured a bunch of selected real people comment on their feeling after test-driving these new Ford cars. This approach is pretty familiar with audiences since a lot of other campaigns had also used the same strategy to convince customers; however, this is just part of the campaign.These customers’ feedback was directly collected from a month-long try-out and all theses TV, print, and digital propaganda would be back supported by a trade-in bonus up to 1000 bucks. How is that? Sounds enticing?

Maybe critism follows. Since NY Times used the term “Purchase consideration”which was doubled but not ” real purchasing record” , consumers would doubt whether it really worth to swap their old car. Not to say, their current one may works fine enough that it hurts their feeling to get rid of it. What I might recommend is that Ford should make comparison with their competitors to let consumers know which counts most. This approach had demonstrated its effectiveness in sites like Bizrate.com. Say if Jim wants to purchase a printer and he found out that Canon and HP printers share the similar rank performances then the price will be the key decider. While if Ford satisfies target customers’ needs compared to other auto brands, then they will undoubtedly rush in to get the best deal.

Back to those testimonies, the important thing is how to convince audiences that these are true enough, never edited statements directly from test drivers. Then, it’s not about ads on media, it’s about word-of-mouth marketing especially online. Had Ford established any online information monitoring devices to better interact with consumers? A flowing online information channel could transform Ford campaign’s feedback circle into a selling point. Had Ford kept going with those test-drivers who did later on bought a Ford? It might be that appropriate repetition of different versions of testimonies will help build up credibility in consumers’ mind. 

好久好久没有吃香菜了,大约两年多。今天看到墨西哥店里卖得相当便宜,一块四把。经常去墨西哥店买东西，时常有这样那样的减价货，更有意思的发现是，墨西哥人居然也和中国人一样吃那些希奇的菜，就像马齿苋，以前老觉得是我们湖南乡下才爱吃的菜，居然这里价格不菲。还有凉薯什么的，也能找到。更可爱的是各式各样的辣椒，仿佛就回到了家乡一样。这里就做了这个湖南最常见的香菜凉拌，洗干净，拌上剁辣椒，淋上酱油和香油。是不是超级简单？香菜据说是发的，就像鲤鱼雄鸡一样，有病之人不宜。中医的思想，讲究真不少。好多人怕吃香菜，好多人却超爱，这种感觉可能就如同对待湖南有名的臭豆腐一样，有人掩鼻而过，有人爱其至甚，云愈臭愈香。
房东阿姨送我咸肉，切薄片，爆香，放上香菜末，炒粉，撒上胡萝卜粒点缀一下，很香厄！

屈原投汨罗江，芳香留万代。端午包粽品雄黄，思在其中。
在湘江边长大，按说也应与这传统节日扯上那么些关系。可惜一直以来，我都肠胃不健，吃吃糯米就觉得闷得慌，包棕就更别提了。唯一记得，好吃的粽子，大约是 五方斋所出，特别是鲜肉的，抑或香肠的，蛋黄的，诸如此类。平日家里所买，送客，多为碱水粽或白粽，蘸糖吃。还配上咸鸭蛋，有点湖南特色。
其实，在家里，很少有人包粽，因为买来实在太方便，费时费力作了也吃不了几只。可到了美国，很惊奇的发现，好多家庭都会包粽子，比例真的不低。中国超市里也是用品俱全，粽叶，各种馅料任你搭配。
今天，头一遭，应邀到朋友家包粽，顺便连吃带拿的干下三只红豆栗子花生粽和三只绿豆虾米香肠粽，这个礼拜的便当有着落了。不过不能多也，每天一个。更开心的事，包粽师傅带出了我这个徒弟，呵呵，一片粽叶，一根线，装入馅，几折几缠，一个立体的三角，飘香的艺术。